Studio
We build websites, brands, systems and AI. From scratch with Next.js or on WordPress — whatever your project needs. Done well, without the hassle.
Web & Code
We build your website custom with Next.js, or on WordPress if that fits your project better. Fast, clear, and built around what your business needs — not around a template.
Graphic & Brand
Your brand is the first thing people understand about you. We build it to stay coherent across everything: logo, colour, type and tone.
Digital Systems
We automate what wastes your time. Workflows, internal tools and systems that let your team work without fighting the software.
Intelligent Systems
Applied AI that actually works. Assistants, agents and automations built properly — not demos that break in production.
§ Work
View all work →Ventures
See work →When there is no client, we build anyway.
The best studios do not wait for briefs to build. These are the products we have made to solve real problems — with real users, real architecture, and real consequences when something breaks.
Building our own products changes how we work for clients. What we learn in production — about architecture, systems, what a user actually needs — we apply directly to every brief.
§ 01 · AI Systems
Contextología
The Spanish-language reference for context engineering, RAG, and AI agents. 59 articles, 14 free tools.
§ 02 · AI Visibility
Visible en IA
AI visibility audit for B2B companies. What ChatGPT, Perplexity and Gemini say about your business — and whether it is accurate.
§ 03 · SaaS · Brand
Brandspace
Multi-tenant brand portal SaaS for agencies. Guidelines, assets, credentials and AI content generation — one space per client.
§ 04 · Gemology · Optics
BrilloGemas
An evolution of José María Odriozola Bizera's gemology software to study geometry, refraction and brilliance in precious stones.
All built and maintained from the studio
View all projects →§ Studio
A small studio that does things well.
FJOM. Studio is a design and technology studio in Valencia, founded by Felo Odriozola. We build websites, brands, systems and AI for companies that want something done well — whatever their size.
No intermediaries, no posturing, no technical dogma. If your project calls for Next.js, we build from scratch. If it calls for WordPress, that too. What matters is that it works and lasts.
Founded
2008, Valencia
Director
Felo Odriozola
Disciplines
Digital + Objects
Approach
Structure & intent
Type
Independent studio
Available
Yes — open to work
No intermediaries · No dogma · Since 2008
§ Objects
View objects →Made things.
Some projects need to leave the screen. Limited editions, functional objects, and physical commissions where material and form solve the same problem as code.
Editions
Limited runs
Production
Experimental
Objects
Functional pieces
Shop
Coming soon
Limited editions · Functional objects · Shop — coming
§ Systems
View all systems →Independent systems.
When there is no brief, we build anyway. Platforms, tools, and systems of our own that solve real problems — and that demonstrate how we work better than any portfolio could.
Active
Brandspace
Experimental platform for brand systems, digital identity and AI-assisted workflows
Contextologia
A collection of digital tools and experiments focused on context-aware workflows and AI-assisted systems
FYW Tutor
An educational system exploring adaptive learning, tutoring workflows and structured educational interaction
Parametric FJOM Studio
Parametric design and fabrication environment focused on digital manufacturing and laser-cut workflows
§ Process
Step 01 — Brief
We start with the problem, not the solution.
Every engagement begins with a rigorous brief. We ask until we understand the real constraint, the material truth of what needs to be made.
Discovery · Constraint · Material
Step 02 — Make
We build the thing, not a simulation of the thing.
No mood boards mistaken for deliverables. We make directly in the medium — code in browser, logic in production, object at the bench.
Build · Logic · Hand
Step 03 — Ship
Done means done. Not done-ish.
We deliver finished work — tested, documented, handed over with care. Then we step back and let the work be the work.
Deliver · Archive · Release
FJOM · Studio
FJOM
VLC · ES · Since 2008
§ Contact
If you want it done properly, tell us